Trademark Counterfeiting Enforcement Beyond Borders: The Complexities of Enforcing Trademark Rights Extraterritorially in a Global Marketplace with Territorial-Based Enforcement

The Expansion of Trademark Rights in Europe

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The Trouble with Trademark

2 The semiotic account of trademark doctrine and trademark culture

Semiotics is the study of signs and sign systems. While linguistics concerns itself specifically with human speech, semiotics investigates " the processes and effects of the production and reproduction, reception and circulation of meaning in all forms, used by all kinds of agent[s] of communication. " 1 Semiotic thought developed into its own distinctive field of inquiry in the late-nineteenth...

The Reality of Social Rights Enforcement

Determinants of Trademark Dilution

A hierarchical Bayes associative network model for brand information is developed and tested to measure the extent of harm from trademark dilution. In the proposed model, category activation thresholds are modeled in terms of brand/category familiarity, activation flows are modeled in terms of relative category knowledge, and consumer confusion and its correlates are used to capture the asymmet...